During the last many years of his successful career, Advertising/Commercial Photographer Jorge Parra has been working on a series of photographic projects in the USA in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, capturing Hotels, Spas, Restaurants and Yatchs, as well as private residences and vacation villas, plus a few commercial properties, both for direct private clients, architects, agencies and magazines.
Jorge is well known as a People Photographer, and he has been shooting Advertising, Fashion, Beauty, Portraits and Lifestyle Photography for a long time. However, a number of Creative Directors as well as Architects and Designers, who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to photographing from a fresh perspective.
In addition to these creative challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland, Madrid, Spain as well as locally in the USA, in cities like Miami and Washington DC. Dubai and Italy will be next in the list of projects. Lighting Design Photography is an area where only a few photographers have been successfully involved. Architects and Interior Designers are finally embracing LED technologies for lighting their projects and we hope to see new projects popping out in the market with improved non-traditional lighting.
The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, different luxury publications and advertisements, plus several travel and luxury commercial and private residential projects, plus the unique lighting design projects.
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Jorge 's next and natural phase for The Synthetic Habitat Project involve a fine blend of Fashion and Architecture, as well as Architectural Portraits, both Stills and Motion, putting together all his skills, in an ongoing series of images to be published in the near future.